The blimp, it is flying over Los Angeles 2019 in the film “Blade Runner”, has a huge monitor projected various corporate advertisements on the side of body. the most impressive one of the advertisements is the one of “OFF-WORLD”.
When Deckard looked up at the night sky at the beginning of the movie, he found an advertisement for “OFF-WORLD” on the blimp.
Also, among the unused cuts of the film, you can see a blimp with another “OFF-WORLD” advertisement.
It is difficult to see the detail of the advertisement from both images, so I tried out to make it rough.